A Major University 

O’Neill and Associates provided a major university with round-the-clock strategic communications counsel and direct crisis media relations services to support the administration’s efforts to address a controversy surrounding its athletics recruiting practices. O’Neill and Associates provided message development to ensure the strongest possible response to the emerging crisis as well as advice on proactive steps the university could take to shape media coverage. With this, O’Neill and Associates presented media training and interview preparation for key university officials and drafted talking points, Q&A documents, fact sheets, advisories and press releases. O’Neill and Associates also furnished outreach to national print and broadcast media outlets to ensure the university’s message was heard, fairly reported and coordinated with representatives and served as additional spokespeople as needed.

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Abbott Real Estate Development 

Abbott Real Estate Development, LLC is a Boston-based firm specializing in residential development. Abbott’s latest development was a residential community marketed to gays and lesbians entering their retirement years. Abbott utilized O’Neill and Associates to help in negotiating the Article 80 process with the Boston Redevelopment Authority and in creating an effective community relations campaign that would positively position this development among the community. O’Neill and Associates embarked on a multifaceted community relations campaign including message development, community outreach, government relations and media relations services. O’Neill and Associates also worked to cultivate the support of elected officials, community opinion leaders and residents to guarantee an efficient permitting process by communicating the benefits of the project to the active Fenway Community Development Corporation and by relating the proposed development to the Kenmore/Audubon Circle/Fenway Neighborhood Initiative. Because of O’Neill and Associates’ efforts, the Boston Redevelopment Authority approved Abbott’s plan to build 53 new residential condominium units on Miner Street in the Fenway area at Audubon Circle. This project is among the country’s first developments designed for gay and lesbian seniors and friends.

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American Corrective Counseling Services (ACCS) 

Based in San Clemente, California, American Corrective Counseling Services (ACCS) is one of the largest private contractors in the United States for prosecuting attorneys conducting bad check diversion programs. The program depends on cooperation and support from district attorney’s offices and from public and private sector resources. ACCS was largely unknown in the New England area and lacked this needed cooperation with the DA’s offices throughout the commonwealth of Massachusetts as well as with local merchants. In an effort to secure new business for ACCS, O’Neill and Associates embarked on a government relations and marketing campaign to reach out to government officials in many of Massachusetts’ District Attorney offices on behalf of ACCS. O’Neill and Associates also provided relationship marketing services targeting major local and national New England-based merchants whom O’Neill and Associates identified as having potential interest in ACCS’s programs. Through its government relations services, O’Neill and Associates made introductions between ACCS and District Attorney’s offices across Massachusetts and aided ACCS in successfully beating out competitors to implement bad check programs in two of Massachusetts’ largest counties, Middlesex and Suffolk. As the work together continues, ACCS and O’Neill and Associates expect other county District Attorney’s offices to follow suit and implement ACCS’s services as well.

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Archstone Boston Common 

Archstone Boston Common (ABC) is the first luxury high-rise apartment community to be built in downtown Boston in more than 20 years. While this apartment community had much to offer, parent company Archstone-Smith wanted a strategic public relations and media relations plan and looked to O’Neill and Associates to introduce its newest development to Boston’s media, political and business leaders as well as high-end city dwellers. O’Neill and Associates developed and executed a print and broadcast media relations campaign that targeted Boston’s opinion leaders and that promoted Archstone Boston Common’s grand opening festivities. The event received over 300 of the region’s VIPs and reached many of the city’s key influencers though news media, entertainment and lifestyle media, business media and news and lifestyle columnists.

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Association of Professional Flight Attendants 

O’Neill and Associates is the agency of record for the Association of Professional Flight Attendants (APFA), the largest independent union in the worldwide aviation industry, representing 25,000 members working for American Airlines. Providing communications and federal relations services, O’Neill and Associates has advised the union through some of the greatest challenges of its nearly 40 year history including American Airlines’ 2011 bankruptcy and the subsequent $16 billion merger with US Airways. The latter required extensive media relations and lobbying, particularly when the Department of Justice sued to block the deal. Following the merger’s closing, our team advised the union through a successful integration of the former US Airways flight attendants and negotiations for a joint contract. Additional successful campaigns waged on behalf of the APFA include the fight to keep knives off of airplanes following the TSA’s decision to relax the carry-on rules and an effort to bring OSHA protections to the airplane cabin.

Baystate Financial Services 

O’Neill and Associates was retained in 2010 by Baystate Financial Services, one of New England’s oldest and largest privately-owned financial institutions, to elevate the overall profile and successes of the firm and solidify Baystate Financial and Baystate Wealth Management as centers of thought leadership in the financial services sector. O’Neill and Associates launched a multifaceted public relations campaign, which involved crafting messaging, developing a comprehensive media relations campaign and implementing an internal communications strategy. O’Neill and Associates also identified events and speaking opportunities for senior leadership and worked to expand the company’s philanthropic arm, Baystate Charitable Foundation, by developing a more long-term and strategic approach to its operation. As a result of the efforts of O’Neill and Associates, the profile of the company and its management has been elevated and a number of successes for Baystate have been achieved, including awards such as the Boston Business Journal’s Most Admired CEO and the Boston Business Journal’s Best Places to Work. Baystate has been featured in a number of local, regional and national media outlets, such as Boston Globe, Boston Business Journal, Boston Herald, National Journal, NECN, Fox 25, Financial Advisor Magazine, Financial Magazine, MetroWest Daily News, Worcester Telegram and Gazette, Worcester Business Journal, Providence Business News, Maine Ahead, Wakefield Observer, DailyFinance.com, and a variety of AOL Patch online outlets.

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Benchmark Assisted Living 

Benchmark needed to gain additional exposure with business leaders outside of the assisted living industry and to maintain its excellent reputation in an industry at times marred by controversy. O’Neill and Associated developed a communications plan for Benchmark that included media briefings with leading New England reporters, press material development and news story pitching ideas, including capitalization on the many award opportunities presented to Benchmark. O’Neill and Associates announced each of Benchmark’s deals individually and afterwards pitched the cumulative story of Benchmark’s major financial dealings and the impact that they had on the size and capability of the company. O’Neill and Associates’ successes on behalf of Benchmark included solid business brief coverage of individual deals throughout New England and the markets where the communities were sold; a page three article by the Boston Business Journal; a feature as one of the fastest-growing private companies by the Boston Business Journal; an executive profile of CEO Tom Grape in the Boston Business Journal highlighting the success he has had in building the company from a startup to the largest assisted living provider in New England; a front-page story in The Boston Globe’s real estate section with large photographs of Grape interacting with residents; trade coverage of Benchmark’s two financial deals and positive coverage in regional and local papers where Benchmark was acquiring properties.

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Boston Harbor Hotel 

Upon earning its five-star rating, the Boston Harbor Hotel called on O’Neill and Associates to develop a strategic communications campaign aimed at capturing the top local demographic for power gatherings and fine dining while helping to expand its brand to new audiences. O’Neill and Associates developed and implemented a broad public relations campaign that involved local and national media outreach, social media management, new promotional initiatives for targeted audiences and a high-profile thought leader speaker series. The O’Neill and Associates campaign grew excitement for the Boston Harbor Hotel as a choice business and urban leisure venue for area residents and travelers alike. To date, the Boston Harbor Hotel has garnered increased awareness among its target audiences through cohesive and targeted messaging, proactive media relations and enhanced community involvement. Media coverage includes pieces in Travel and Leisure, Boston Globe, Boston Herald, Boston Business Journal, Boston Common, Boston Magazine, Improper Bostonian, WHERE, Sante, Zagat, Stuff Magazine and Yankee magazine, as well as broadcast segments on NECN, WCVB, WHDH, and WFXT. The popular speaker series regularly draws a crowd of over 100 local business leaders. Featured guests have included national newsmakers, policymakers and authors. Favorable media coverage of the hotel, the restaurants and amenities and continued brand and product evolution were central to the successful implementation of the public relations strategy.

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Boston Health Care for the Homeless Program 

Boston Health Care for the Homeless Program (BHCHP) has provided and assured the highest quality of health care for homeless men, women and children in Boston since 1985.  For many years, BHCHP operated a respite care facility for the homeless at 461 Walnut Avenue in Boston’s Jamaica Plain neighborhood, though their primary operations were eventually temporarily relocated. While planning to reopen the 461 Walnut Avenue location, BHCHP received strong opposition from abutters and many powerful members of the Jamaica Plain community. BHCHP retained O’Neill and Associates for community relations and public relations services. O’Neill and Associates built project support, conducted department outreach, implemented community meetings and secured elected officials’ letters of support. O’Neill and Associates also developed a print advertisement on behalf of BHCHP that displayed more than 400 signatures of local residents who supported the project. The BHCHP was featured in the media, secured the support of Major Menino, several city councilors and state elected officials, and successfully received a favorable vote by the Boston Redevelopment Authority Board giving the project the green light to move ahead.

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Boston Pride 

Boston Pride is a nonprofit organization that advocates for social justice on behalf of the LGBT community by disseminating news, promoting dialogue and mobilizing people to take action on issues of local, national and global significance. In 2011, Boston Pride issued an RFP for communications and marketing services, the first time that the organization sought a public relations firm. O’Neill and Associates won the contract in partnership with a graphic designer and was retained for public relations services. The campaign aimed to garner and promote a positive and cohesive image for the organization through both the 2012 and 2013 Boston Pride Season and to raise Boston Pride’s profile as a worldwide thought leader in the LGBT community in promoting civil rights for all. As a result of O’Neill and Associates’ campaign, Boston Pride gained visibility throughout the community and beyond with the use of cohesive and targeted messaging, media relations, extensive social media efforts and community events. The events of Pride Week were estimated to attract over 1 million people, including an estimated 300,000 people in attendance at the festival and parade. O’Neill and Associates secured media partnerships and extensive media coverage for Boston Pride, including features on CNN, WCVB Channel 5 and Mix 104.1 FM. News clips were also secured in The Boston Globe, Boston Metro, The Improper Bostonian, Boston Phoenix, the Rainbow Times, Bay Windows, The Huffington Post, Boston Spirit magazine and Stuff Magazine. O’Neill and Associates built followings on Facebook and Twitter accounts for both Boston Pride and Latino Pride. The social media content garnered attention internationally. O’Neill and Associates also assisted in the successful launch of the official Boston Pride iPhone application, which has been extremely popular to date and has helped to drive increased traffic to the Boston Pride website. Finally, O’Neill and Associates has helped Boston Pride enhance its reputation as a thought leader in the LGBT community.

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Christopher’s Haven 

Christopher’s Haven, a nonprofit organization that provides housing for families of children being treated for cancer at Massachusetts General Hospital, was struggling to cover the apartment costs and wanted to raise media awareness for their cause. Taking on Christopher’s Haven pro bono, O’Neill and Associates launched a multifaceted public relations campaign to increase the organization’s visibility. The team facilitated interviews of cancer patients and their families with Boston’s FOX25 News, The Boston Globe, the Cape Cod Times and other regional media outlets. The interviews helped to increase awareness of the cause and garner support and fundraising for the children and families staying in the apartments. As a result of O’Neill and Associates’ extensive media outreach campaign, Christopher’s Haven saw measurable increases in giving with a jump in donations after each segment aired or was published. They surpassed their fundraising goal and covered the apartment costs for young cancer patients and their families. Program director Martha Bernard Welsh is available as a reference.

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Global Business Jet Company 

O’Neill and Associates developed an exhaustive crisis communications plan that the global business jet company incorporated into its existing emergency response procedures. Additionally, O’Neill and Associates facilitated relationships on the company’s behalf with key policymakers and national and international aviation reporters. The protocol proved successful when one of the company’s planes suffered a midair collision that caused the pilot to have to land without landing gear. O’Neill and Associates then partnered with an international communications firm to coordinate the crisis communications plan globally, providing spokespeople on hand throughout the world. 

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GZA GeoEnvironmental, Inc. 

GZA GeoEnvironmental, Inc. (GZA) is one of New England’s largest environmental and geotechnical consulting firms. GZA offers comprehensive engineering, design, remediation, regulatory compliance and construction management services. O’Neill and Associates’ relationship marketing and government relations services helped GZA foster relationships with decision makers at key federal agencies and with key New England business leaders with a particular focus on real estate development, local hospitals and institutions of higher learning.

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Harvard Pilgrim Health Care 

O’Neill and Associates developed a comprehensive communications plan to position Harvard Pilgrim Health Care (HPHC) and to position CEO Charlie Baker as a thought leader in the health care industry of Massachusetts and New Hampshire. O’Neill and Associates analyzed trends in health care and recommended that HPHC conduct a survey of health care decision makers at 200 area employers to ascertain their feelings on premium increases as well as the rising cost of health care. The key findings and other survey results provided the platform for Charlie Baker to address the issue with business leaders and gave HPHC the necessary news hook to gain the attention of reporters across the region. The message was clear: health care costs are rising, and without change on the parts of employers, employees and health plans the future will be bleak. O’Neill and Associates crafted a message that addressed the rising costs of health care and provided real action to change the downward spiral; this included information concerning the important role employees have to take in lowering health care costs through informed use of their health plan. O’Neill and Associates facilitated a keynote address by Charlie Baker to the membership of the Greater Boston Chamber of Commerce as well as other speaking engagements throughout Boston’s South Shore, North Shore and the city of Worcester. The campaign was covered by more than 20 news outlets, including the business pages and columns of the Boston Globe, Boston Herald, Worcester Telegram & Gazette, Patriot Ledger, Worcester Business Journal and the Boston Business Journal and on broadcast outlets including NECN, WBZ, WBIX, WRKO, the Jordan Levy Show, and WINC Worcester.

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Health Dialog 

A few years ago, Health Dialog, a care management service firm, was invited by Centers for Medicare & Medicaid Services (CMS) to join the Medicare Health Support (MHS) pilot program. Although CMS determined Phase I of the MHS pilot program had met the stated goals of achieving physician participation and patient satisfaction, it concluded the financial cost savings benchmarks had not been reached. Despite the MHS organization’s protests, CMS chose not to move forward with Phase II of the MHS program. O’Neill and Associates developed and implemented a federal government relations strategy that raised awareness of the imperfect nature of the pilot and sought a retooling of the program, successfully advancing these issues to a national arena. O’Neill and Associates’ team educated members of Congress on the benefits of care management in fee for service Medicare and the need to provide an opportunity for companies like Health Dialog to demonstrate its effectiveness in an appropriately controlled environment. Disease management has been revisited in general terms in the final health care legislation signed by President Obama on March 23, 2010.

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Home Care Alliance of Massachusetts 

The HCA is the Massachusetts trade association of home-care providers and visiting nurses. O’Neill and Associates currently represents HCA on a myriad of issues involving the state legislature’s Joint Committee on Public Health, Joint Committee on Health Care Financing, and both House and Senate Committees on Ways and Means. 

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International Investment Firm 

O’Neill and Associates’ supported a Boston-based international investment firm that came under the scrutiny of the U.S. Department of Justice for possible tax law violations. O’Neill and Associates provided strategic reputation management and litigation support to the investment firm’s principal and outside counsel. To date, because of these efforts, the investment firm’s reputation has not suffered and the company has been able to operate without interruption. 

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ISO-New England 

O’Neill and Associates provided a comprehensive media relations and community outreach campaign to bring ISO-NE’s urgent message of energy efficiency to the audiences it sought. O’Neill and Associates developed and implemented the “Take Charge New England” campaign, which included strategic planning to assess targeted audiences and how to reach them and the development of the campaign theme, messages, slogan, graphic identity and website. O’Neill and Associates also cultivated strategic partnerships. These included relationships with key business leaders such as the Associated Industries of Massachusetts (AIM), the Greater Boston Chamber of Commerce, and the Connecticut Business & Industry Association (CBIA); important nonprofit partners, including the Northeast Energy Efficiency Partnership and the Conversation Law Foundation; policymakers and public officials, including the Attorney General of Connecticut Richard Blumenthal, the Massachusetts Secretary of Economic Development Ranch Kimball, and Lieutenant Governor of Massachusetts Kerry Healey; and retail sponsors Lowe’s Home Improvement and Energy Star, the U.S. government program dedicated to energy efficiency. O’Neill and Associates coordinated simultaneous launch events in Massachusetts and Connecticut that included representation from ISO New England, business leaders, and elected officials and speaking opportunities throughout New England for ISO-NE leaders, including regional chambers of commerce. 

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Major Restaurant Chain 

A customer and bartender of a major restaurant chain were hospitalized with throat irritations after inadvertently ingesting cleaning solution dispensed from beer lines mistakenly left behind by an outside party. O’Neill and Associates contacted the local newspaper before the incident was leaked to ensure that the restaurant chain’s side of the story would be incorporated in any story that might run. The issue did not surface in the media and no legal action was taken against the restaurant, preserving the restaurant’s reputation among the community. 

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Massachusetts 2020 

Massachusetts 2020 is an education nonprofit dedicated to expanding educational and economic opportunities for children and families across Massachusetts. O’Neill and Associates provided a multifaceted government relations and public relations outreach campaign to develop market-specific communications, foster local support coalitions, manage media, implement a lobbying campaign to secure funding and monitor the status of funding and political support. O’Neill and Associates secured coverage in national and regional outlets including WHDH-TV, WBZ-TV, Newsweek, the New York Times, the Washington Post, Education Week, The Boston Globe, The MetroWest Daily News and local newspapers and radio stations across the state.

Massachusetts 2020’s Expanded Learning Time (ELT) initiative won the support and cooperation of Governor Patrick, the Massachusetts Department of Education, the state legislature, superintendents, teachers, parents, community groups and unions. The Massachusetts legislature dedicated $6.5 million in FY 2007 to expand school schedules for 10 schools in five urban districts by at least 30 percent. In FY 2008, the legislature doubled its funding for ELT to $13 million.  In FY 2009, the legislature expanded funding for ELT to $18 million.

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Massachusetts Hospital School Foundation 

The Department of Public Health recently sought to shut down the Massachusetts Hospital School (MHS), a unique facility that specializes in providing 24-hour care, schooling and recreational opportunities for children with neuromuscular or other physically debilitating medical conditions, due to the high costs of maintaining the campus. The MHS Foundation sought assistance from O’Neill and Associates to ensure that funding for the organization was extended and that the facility remained open. O’Neill and Associates embarked on a state government relations campaign to inform policymakers of the unique and vital services that the MHS provides by reaching out to various members of the state legislature and their staffs. O’Neill and Associates was able to facilitate the insertion of language into the Massachusetts Legislature’s Fiscal Year 2011 budget that called an increase in the number of beds offered at the MHS. This measure effectively acted to extend state funding for the services offered at the MHS campus and mandated that the facility remain in operation. 

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Massachusetts Organization for Educational Collaboratives 

The Massachusetts Organization of Educational Collaboratives (MOEC) is the professional organization representing the Commonwealth’s educational collaboratives, which provide school districts, often struggling for professional development resources, the support they need.  Recently, a scandal engulfed one of its members. The public outcry over the misappropriation of tax dollars led to widespread news coverage; furthermore, Governor Patrick, Auditor Bump, and House and Senate leadership called for greater oversight of educational collaboratives. MOEC engaged O'Neill and Associates for public relations and government relations services. O’Neill and Associates guided MOEC through numerous oversight hearings, navigated the extensive legislative process and gave them the opportunity to share the important work collaboratives do with the administration and the legislature. Through media outreach and key media placements, MOEC effectively demonstrated their value, leading Governor Patrick to sign legislation that strengthened collaboratives’ ability to serve students, parents and school districts.  Many of the new regulations were based on reforms that MOEC had suggested as part of an education reform commission in 2010.

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Massachusetts Port Authority 

For over twenty years, O’Neill and Associates has developed and implemented this agency’s strategies for federal funding and approvals. Recent successes include federal approval of the full eligible reimbursement rate of 75 percent for Logan International Airport’s $140-million-plus security program and federal approval and funding in excess of $100 million for the airport’s new regional jet runway.

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Massachusetts Preparatory School 

O’Neill and Associates provided litigation support and reputation management services to prevent damage to the reputation of a Massachusetts preparatory school as a consequence of a potential lawsuit. As a result of O’Neill and Associates’ efforts, this issue did not surface in the media and no legal action was taken against the school.   

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MassBay Community College 

O’Neill and Associates provided Massachusetts Bay Community College with government relations services to support the institution’s pursuit of federal grants from the Department of Education, Department of Health and Human Services, Department of Justice, Department of Commerce, USAID and other federal agencies, as well as appropriations in the FY 2011 Federal Appropriations Bill. As a result of our work, the college was awarded a $400,000 grant from the U.S. Department of Education through the Office of Postsecondary Education’s Strengthening Institutions program. This grant is the first award of a five-year program that could provide up to $2 million for MassBay Community College. In addition, MassBay received approval for a three-year Fund for the Improvement of Postsecondary Education (FIPSE) grant through the Department of Education. The FIPSE is a collaborative grant won in partnership with the University of Massachusetts-Boston, focusing on teacher education and study abroad exchange between Massachusetts and Haiti.

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MassDevelopment 

MassDevelopment, an economic engine for the commonwealth of Massachusetts supporting major real estate developments, hired O’Neill and Associates to raise its profile in the business, trade, electronic and general media. Services included message development to equip their officials with messages that were easily accessible to both expert and general audiences; media training to help them increase their comfort and confidence interacting with the press by providing an understanding of the needs, language and expectations of the media; and media outreach including desk-side briefings, op-ed placement and direct pitching to print and broadcast outlets. 

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Mutualink 

Mutualink, Inc. is a multimedia interoperability emergency communications company. The company created an innovative platform that generates networks of interoperable communities that are, at an instant, capable of sharing radio, voice, text, video, data files and telephone communications in a secure environment. O’Neill and Associates facilitated introductions to identified business development targets and successfully placed Mutualink in the Massachusetts market to expand its relationships with, among others, universities, state and local agencies, utilities and hospitals throughout the region.

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National Braille Press 

National Braille Press is a Boston-based nonprofit dedicated to promoting literacy among blind children through Braille publishing. Each year the nonprofit hosts a fundraising event called the Hands On! Gala. O’Neill and Associates provided a public relations, media relations and relationship marketing campaign to secure noteworthy honorees, recruit high-profile co-chairs, raise issue awareness both regionally and nationally and increase gala attendance. O’Neill and Associates has worked with NBP to create awareness about the organization in the Boston and New England areas. 

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Natixis Global Asset Management 

O’Neill and Associates provided an integrated communications and public affairs campaign designed to build the corporate image of Natixis in Boston and New England among industry peers, media, business and political communities and the general public, enhance the public profile of Natixis executives within the Boston business community and establish key Natixis executives as thought and community leaders within Greater Boston.

The communications campaign included the facilitation of a messaging workshop to inform overall campaign strategy and direct proactive media outreach and deskside briefings with reporters. In addition, O’Neill and Associates created and successfully placed op-ed pieces and bylined articles authored by Natixis executives on topics such as regional economic development and corporate governance. The O’Neill and Associates team also created and continues to oversee a Natixis-sponsored breakfast series of panel discussions on important economic development and public policy topics.
 

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Pacific Gas and Electric Company 

Pacific Gas and Electric Company (PG&E), one of the largest known natural gas and electric corporations in the United States, retained O’Neill and Associates to assist with federal government relations services as the National Transportation Safety Board’s (NTSB) Pipeline and Hazardous Materials Division investigated the September 2010 explosion of a natural gas transmission line in San Bruno, California. O’Neill and Associates guided the company through the criminal investigation process with the NTSB and maintained open lines of communication with the investigator in charge, NTSB Members and the various administration officials involved to ensure a swift and successful resolution. O’Neill and Associates was able to anticipate and react quickly to NTSB requests for information and maintained positive and symbiotic relationships with NTSB personnel throughout the process. Finally, O’Neill and Associates provided high-level access to NTSB officials, enabling PG&E to remain aware of the agency’s actions and disseminate critical information through clear and direct channels. Guiding PG&E through this crisis and helping them navigate the process, granted them recognition as a cooperative and professional participant during the final hearing of the investigation.

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River’s Edge 

River’s Edge is a mixed-use development located in Medford, MA, boasting 32 acres of housing, office space and an elegant public park. In order to reach the diverse audience whose interest in the development would ensure its success, River’s Edge employed O’Neill and Associates to conduct an extensive public relations campaign on its behalf. This campaign included cultivating community support, developing several compelling story lines about the reclamation of the River’s Edge site, the benefits of its location, and the originality and appeal of its unique living and working spaces and organizing the development’s groundbreaking event, park opening and other milestone occasions. As a result, River’s Edge enjoyed media coverage in the Boston Herald, Boston Globe, Boston Globe North, Malden Observer, High-Profile Monthly and Banker and Tradesman, as well as in television features on New England Cable News and Chronicle on Boston’s WCVB  Channel 5. By establishing a positive image for the development, O’Neill and Associates was able to position River’s Edge as an important community asset; consequently, the site experienced an increased flow of prospective tenants, exceeded its rental expectations and received highly favorable coverage in the real estate press.

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Santander (formerly Sovereign Bank) 

After helping this Philadelphia bank win 281 New England bank branches via the largest divestiture in U.S. banking history, O’Neill and Associates executed a successful campaign to create a positive identity for the bank with New England community groups, non-profit agencies, elected officials, corporate leaders and the public.

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Source One 

SourceOne, a nationally recognized power management company, hired O’Neill and Associates to provide relationship marketing services to support business development efforts in the Massachusetts public sector. SourceOne also sought to incorporate public relations services to generate more exposure in Boston and New York. O’Neill and Associates’ relationship marketing team facilitated key introductions within Massachusetts’ public sector. O’Neill and Associates’ public relations team worked to raise SourceOne’s visibility by drafting and placing bylined articles and op-eds, strengthening relationships between SourceOne’s senior executives and key reporters, developing a website targeting high-level executives and identifying and writing case studies for SourceOne’s marquee projects. These efforts led to new opportunities for SourceOne with several private entities including Boston University Medical Center and the Massachusetts Port Authority. Additionally, O’Neill and Associates secured coverage for SourceOne in national and regional outlets including New England Cable News, University Business magazine, Boston Business Journal, The Boston Globe, Boston Herald, Mass High Tech, Banker & Tradesman and local newspapers across the state. 

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Strategic Grant Partners 

Strategic Grant Partners helped to fund UP Academy during its quest to open one of the first in-district charter schools in Massachusetts. The approval of the transformation of Gavin Middle School in South Boston to UP Academy—the first such transition from a traditional Boston public school to a charter school—was crucially important to education reform, and as such was a target of opposition from the Boston Teachers Union (BTU). Concerned about the opposition, UP Academy and Strategic Grant Partners sought the assistance and expertise of O’Neill and Associates to proactively counter the messages disseminated by the union. O’Neill and Associates engaged with leadership in the executive and legislative branches of Massachusetts government and with oversight agencies while working closely with the academy’s legal team. UP Academy and Strategic Grant Partners were granted the charter and UP Academy became one of the first in-district charter schools in Massachusetts and the first in the city of Boston. Currently, UP Academy is open to all public school students and continues to be successful in re-enrolling the vast majority of students registered at what had been Gavin Middle School in South Boston.

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The Boston Foundation 

The Boston Foundation engaged O’Neill and Associates to provide integrated public affairs services, including government relations and communications, to support its efforts to advance education reform legislation in Massachusetts and position the Commonwealth for federal education funding through the 2009 American Recovery and Reinvestment Act’s Race to the Top grant competition. The effort culminated with the passage of education reform legislation with all elements envisioned by The Boston Foundation. Signed by Governor Deval Patrick on January 18, 2010, the bill enabled the state to successfully apply for and secure $250 million in stimulus funding to implement landmark reforms in public education. Of the 12 winning states, Massachusetts’ application scored the highest.

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TransCOR IT 

O’Neill and Associates helped this provider of rugged computing and integration win a contract to outfit Massachusetts State Police cruisers with mobile data terminals, beating out the incumbent Fortune 50 company.

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Tren Urbano 

The Commonwealth of Puerto Rico retained O’Neill and Associates to help develop a federal government, community and public relations campaign to secure local support and federal funding for a fully-automated heavy rail mass transit system known as Tren Urbano.  O’Neill and Associates worked to mold public perception—showing public transportation as a modern, reliable and economically sensible way to travel—through public meetings, one-on-one sessions with decision makers and media relations efforts. Given that the Commonwealth of Puerto Rico does not pay federal gasoline taxes or possess voting representation in the U.S. Congress, O’Neill and Associates had to develop an extraordinarily unique approach to gaining federal funding so that the project could move forward. As a result of O’Neill and Associates’ communications and government relations campaign, the Commonwealth of Puerto Rico secured a $306 million full-funding grant agreement with the Federal Transit Administration as well as a $300 million TIFIA loan through the U.S. Department of Transportation.

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Tufts Health Plan 

As the third-largest health insurer in Massachusetts, Tufts Health Plan needed proactive federal representation to successfully navigate the rapidly changing health care policy environment. Tufts Health Plan retained O’Neill and Associates to provide federal relations services on issues relating to Medicare and Medicare Plus Choice, patient rights, privacy issues, HIPAA, electronic commerce, prescription drug coverage and electronic medical records initiatives. As Tufts Health Plan’s federal legislative liaison with U.S. House and Senate committees and members  of Congress, O’Neill and Associates has enabled Tufts Health Plan to stay fully current on the annual funding issues involving Plus Choice and physician reimbursement levels that affect Tufts Health Plan’s agreements with physician groups and health care providers and on legislation, as introduced, that may significantly impact Tufts Health Plan’s operations, such as electronic medical records initiatives.

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Tufts Medical Center 

Tufts Medical Center, a world-class academic facility and a principal teaching hospital for Tufts University School of Medicine in Boston, Massachusetts, hosted its 9th annual Working Wonders event on February 27, 2012 at the TD Garden. This year’s Working Wonders event was the first signature event for Tufts Medical Center’s new CEO Eric Beyer. It honored former Tufts Medical Center CEO Ellen Zane and Cam Neely, former Bruins player and founder of The Cam Neely Foundation for Cancer Care. Tufts Medical Center looked to O’Neill and Associates to elevate the profile of the event and increase awareness of it in order to drive attendance and build support. As a result of this comprehensive communications campaign, the Working Wonders Gala was an unparalleled success, with nearly a thousand people in attendance. O’Neill and Associates was also able to secure Tiffani Faison as the event’s celebrity chef and WCVB-TV sportscaster Mike Lynch as master of ceremonies for the night. The evening raised $1.1 million for Tufts Medical Center and the Floating Hospital for Children. Media placements included multiple features in the following media outlets: The Boston Globe, the Boston Herald, Boston.com, NESN, WCVB-TV Channel 5, and Wicked Local North Attleborough.

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U.S. Holocaust Memorial Museum 

The United States Holocaust Memorial Museum (USHMM) is one of the nation’s most important cultural institutions. In cooperation with Harvard Medical School, USHMM brought an exhibit to Boston called “Deadly Medicine: Creating the Master Race,” which focuses on the relationship of physicians, academics and others in Nazi Germany to the eugenics efforts and medical experimentation of Nazi doctors. USHMM retained O’Neill and Associates to develop a public relations campaign that would promote general awareness of the “Deadly Medicine” exhibition opening, partner events and the 2011 Boston Dinner. USHMM also sought the help of O’Neill and Associates to promote awareness and fundraising within New England of USHMM’s work nationwide. O’Neill and Associates laid the foundation for a sustained presence for USHMM in the region, reinforced ongoing fundraising and built support for future annual dinners, the museum’s 20th anniversary year and other programs on the horizon. O’Neill and Associates implemented a wide range of services in order to fulfill USHMM needs and was able to garner significant news coverage reaching hundreds of thousands of people, including print, radio, video and online outlets. The media outlets included WBUR, a local NPR station, The Boston Globe, the Boston Herald, the Boston Business Journal, Boston Magazine online, the Jewish Advocate and the Brookline Patch. In addition, attendance at the Deadly Medicine exhibition exceeded expectations.

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Wheaton College - Federal Relations 

O’Neill and Associates began its relationship with Wheaton College by leading a federal relations campaign on behalf of the school’s proposed science center that ultimately yielded federal appropriations in excess of $500,000 over multiple years. Our work transitioned to public relations when the college sought to strengthen its reputation as a premier coeducational college, following its transitionfrom being an all-female institution to welcoming male students. O’Neill and Associates coordinated a series of events to introduce Wheaton’s president to the Greater Boston business and academic communities, which also provided a forum to promote her thought leadership on equal learning environments and the effects of technology on education. O’Neill and Associates also secured a speaking engagement for Wheaton’s president at the Boston Chamber of Commerce, which helped lead to her receiving the Chamber’s Pinnacle Award for Achievement in the Professions.  When Wheaton transitioned to a subsequent new president, O’Neill and Associates was engaged to plan a diversity symposium for inauguration weekend and to lead a community outreach campaign on behalf of the new president to help him foster important local relationships. 

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