O’Neill and Associates helps clients proactively prepare for crisis situations, and should the need arise, our experienced professionals are ready around the clock to provide emergency guidance. Your reputation is on the line in a crisis situation; we protect this valuable asset.
We have experience in a number of industries as you will see from the examples below. Click on a case study to read more details.
O’Neill and Associates provided a major university with round-the-clock strategic communications counsel and direct crisis media relations services to support the administration’s efforts to address a controversy surrounding its athletics recruiting practices. O’Neill and Associates provided message development to ensure the strongest possible response to the emerging crisis as well as advice on proactive steps the university could take to shape media coverage. With this, O’Neill and Associates presented media training and interview preparation for key university officials and drafted talking points, Q&A documents, fact sheets, advisories and press releases. O’Neill and Associates also furnished outreach to national print and broadcast media outlets to ensure the university’s message was heard, fairly reported and coordinated with representatives and served as additional spokespeople as needed.Read More
O’Neill and Associates developed an exhaustive crisis communications plan that the global business jet company incorporated into its existing emergency response procedures. Additionally, O’Neill and Associates facilitated relationships on the company’s behalf with key policymakers and national and international aviation reporters. The protocol proved successful when one of the company’s planes suffered a midair collision that caused the pilot to have to land without landing gear. O’Neill and Associates then partnered with an international communications firm to coordinate the crisis communications plan globally, providing spokespeople on hand throughout the world.Read More
O’Neill and Associates’ supported a Boston-based international investment firm that came under the scrutiny of the U.S. Department of Justice for possible tax law violations. O’Neill and Associates provided strategic reputation management and litigation support to the investment firm’s principal and outside counsel. To date, because of these efforts, the investment firm’s reputation has not suffered and the company has been able to operate without interruption.Read More
A customer and bartender of a major restaurant chain were hospitalized with throat irritations after inadvertently ingesting cleaning solution dispensed from beer lines mistakenly left behind by an outside party. O’Neill and Associates contacted the local newspaper before the incident was leaked to ensure that the restaurant chain’s side of the story would be incorporated in any story that might run. The issue did not surface in the media and no legal action was taken against the restaurant, preserving the restaurant’s reputation among the community.Read More
O’Neill and Associates provided litigation support and reputation management services to prevent damage to the reputation of a Massachusetts preparatory school as a consequence of a potential lawsuit. As a result of O’Neill and Associates’ efforts, this issue did not surface in the media and no legal action was taken against the school.Read More