O’Neill and Associates is proud of our longstanding partnerships with a broad range of nonprofit organizations, including charities, advocacy groups, unions and trade associations to help them accomplish their missions. We are able to do this through our extensive experience in federal relations, state and local government relations, public relations and crisis communications. Click on the organizations below to read more.
Boston Health Care for the Homeless Program (BHCHP) has provided and assured the highest quality of health care for homeless men, women and children in Boston since 1985. For many years, BHCHP operated a respite care facility for the homeless at 461 Walnut Avenue in Boston’s Jamaica Plain neighborhood, though their primary operations were eventually temporarily relocated. While planning to reopen the 461 Walnut Avenue location, BHCHP received strong opposition from abutters and many powerful members of the Jamaica Plain community. BHCHP retained O’Neill and Associates for community relations and public relations services. O’Neill and Associates built project support, conducted department outreach, implemented community meetings and secured elected officials’ letters of support. O’Neill and Associates also developed a print advertisement on behalf of BHCHP that displayed more than 400 signatures of local residents who supported the project. The BHCHP was featured in the media, secured the support of Major Menino, several city councilors and state elected officials, and successfully received a favorable vote by the Boston Redevelopment Authority Board giving the project the green light to move ahead.Read More
Boston Pride is a nonprofit organization that advocates for social justice on behalf of the LGBT community by disseminating news, promoting dialogue and mobilizing people to take action on issues of local, national and global significance. In 2011, Boston Pride issued an RFP for communications and marketing services, the first time that the organization sought a public relations firm. O’Neill and Associates won the contract in partnership with a graphic designer and was retained for public relations services. The campaign aimed to garner and promote a positive and cohesive image for the organization through both the 2012 and 2013 Boston Pride Season and to raise Boston Pride’s profile as a worldwide thought leader in the LGBT community in promoting civil rights for all. As a result of O’Neill and Associates’ campaign, Boston Pride gained visibility throughout the community and beyond with the use of cohesive and targeted messaging, media relations, extensive social media efforts and community events. The events of Pride Week were estimated to attract over 1 million people, including an estimated 300,000 people in attendance at the festival and parade. O’Neill and Associates secured media partnerships and extensive media coverage for Boston Pride, including features on CNN, WCVB Channel 5 and Mix 104.1 FM. News clips were also secured in The Boston Globe, Boston Metro, The Improper Bostonian, Boston Phoenix, the Rainbow Times, Bay Windows, The Huffington Post, Boston Spirit magazine and Stuff Magazine. O’Neill and Associates built followings on Facebook and Twitter accounts for both Boston Pride and Latino Pride. The social media content garnered attention internationally. O’Neill and Associates also assisted in the successful launch of the official Boston Pride iPhone application, which has been extremely popular to date and has helped to drive increased traffic to the Boston Pride website. Finally, O’Neill and Associates has helped Boston Pride enhance its reputation as a thought leader in the LGBT community.Read More
Christopher’s Haven, a nonprofit organization that provides housing for families of children being treated for cancer at Massachusetts General Hospital, was struggling to cover the apartment costs and wanted to raise media awareness for their cause. Taking on Christopher’s Haven pro bono, O’Neill and Associates launched a multifaceted public relations campaign to increase the organization’s visibility. The team facilitated interviews of cancer patients and their families with Boston’s FOX25 News, The Boston Globe, the Cape Cod Times and other regional media outlets. The interviews helped to increase awareness of the cause and garner support and fundraising for the children and families staying in the apartments. As a result of O’Neill and Associates’ extensive media outreach campaign, Christopher’s Haven saw measurable increases in giving with a jump in donations after each segment aired or was published. They surpassed their fundraising goal and covered the apartment costs for young cancer patients and their families. Program director Martha Bernard Welsh is available as a reference.Read More
The Department of Public Health recently sought to shut down the Massachusetts Hospital School (MHS), a unique facility that specializes in providing 24-hour care, schooling and recreational opportunities for children with neuromuscular or other physically debilitating medical conditions, due to the high costs of maintaining the campus. The MHS Foundation sought assistance from O’Neill and Associates to ensure that funding for the organization was extended and that the facility remained open. O’Neill and Associates embarked on a state government relations campaign to inform policymakers of the unique and vital services that the MHS provides by reaching out to various members of the state legislature and their staffs. O’Neill and Associates was able to facilitate the insertion of language into the Massachusetts Legislature’s Fiscal Year 2011 budget that called an increase in the number of beds offered at the MHS. This measure effectively acted to extend state funding for the services offered at the MHS campus and mandated that the facility remain in operation.Read More
National Braille Press is a Boston-based nonprofit dedicated to promoting literacy among blind children through Braille publishing. Each year the nonprofit hosts a fundraising event called the Hands On! Gala. O’Neill and Associates provided a public relations, media relations and relationship marketing campaign to secure noteworthy honorees, recruit high-profile co-chairs, raise issue awareness both regionally and nationally and increase gala attendance. O’Neill and Associates has worked with NBP to create awareness about the organization in the Boston and New England areas.Read More
The Boston Foundation engaged O’Neill and Associates to provide integrated public affairs services, including government relations and communications, to support its efforts to advance education reform legislation in Massachusetts and position the Commonwealth for federal education funding through the 2009 American Recovery and Reinvestment Act’s Race to the Top grant competition. The effort culminated with the passage of education reform legislation with all elements envisioned by The Boston Foundation. Signed by Governor Deval Patrick on January 18, 2010, the bill enabled the state to successfully apply for and secure $250 million in stimulus funding to implement landmark reforms in public education. Of the 12 winning states, Massachusetts’ application scored the highest.Read More
The United States Holocaust Memorial Museum (USHMM) is one of the nation’s most important cultural institutions. In cooperation with Harvard Medical School, USHMM brought an exhibit to Boston called “Deadly Medicine: Creating the Master Race,” which focuses on the relationship of physicians, academics and others in Nazi Germany to the eugenics efforts and medical experimentation of Nazi doctors. USHMM retained O’Neill and Associates to develop a public relations campaign that would promote general awareness of the “Deadly Medicine” exhibition opening, partner events and the 2011 Boston Dinner. USHMM also sought the help of O’Neill and Associates to promote awareness and fundraising within New England of USHMM’s work nationwide. O’Neill and Associates laid the foundation for a sustained presence for USHMM in the region, reinforced ongoing fundraising and built support for future annual dinners, the museum’s 20th anniversary year and other programs on the horizon. O’Neill and Associates implemented a wide range of services in order to fulfill USHMM needs and was able to garner significant news coverage reaching hundreds of thousands of people, including print, radio, video and online outlets. The media outlets included WBUR, a local NPR station, The Boston Globe, the Boston Herald, the Boston Business Journal, Boston Magazine online, the Jewish Advocate and the Brookline Patch. In addition, attendance at the Deadly Medicine exhibition exceeded expectations.Read More