O’Neill and Associates works with professionals involved in every aspect of real estate development including developers, architectural firms, construction firms, engineering firms and project managers. Our services span all our practices, including public relations, community outreach and permitting and relationship marketing. Click on the case studies below to learn more.
Abbott Real Estate Development, LLC is a Boston-based firm specializing in residential development. Abbott’s latest development was a residential community marketed to gays and lesbians entering their retirement years. Abbott utilized O’Neill and Associates to help in negotiating the Article 80 process with the Boston Redevelopment Authority and in creating an effective community relations campaign that would positively position this development among the community. O’Neill and Associates embarked on a multifaceted community relations campaign including message development, community outreach, government relations and media relations services. O’Neill and Associates also worked to cultivate the support of elected officials, community opinion leaders and residents to guarantee an efficient permitting process by communicating the benefits of the project to the active Fenway Community Development Corporation and by relating the proposed development to the Kenmore/Audubon Circle/Fenway Neighborhood Initiative. Because of O’Neill and Associates’ efforts, the Boston Redevelopment Authority approved Abbott’s plan to build 53 new residential condominium units on Miner Street in the Fenway area at Audubon Circle. This project is among the country’s first developments designed for gay and lesbian seniors and friends.Read More
Archstone Boston Common (ABC) is the first luxury high-rise apartment community to be built in downtown Boston in more than 20 years. While this apartment community had much to offer, parent company Archstone-Smith wanted a strategic public relations and media relations plan and looked to O’Neill and Associates to introduce its newest development to Boston’s media, political and business leaders as well as high-end city dwellers. O’Neill and Associates developed and executed a print and broadcast media relations campaign that targeted Boston’s opinion leaders and that promoted Archstone Boston Common’s grand opening festivities. The event received over 300 of the region’s VIPs and reached many of the city’s key influencers though news media, entertainment and lifestyle media, business media and news and lifestyle columnists.Read More
The HCA is the Massachusetts trade association of home-care providers and visiting nurses. O’Neill and Associates currently represents HCA on a myriad of issues involving the state legislature’s Joint Committee on Public Health, Joint Committee on Health Care Financing, and both House and Senate Committees on Ways and Means.Read More
River’s Edge is a mixed-use development located in Medford, MA, boasting 32 acres of housing, office space and an elegant public park. In order to reach the diverse audience whose interest in the development would ensure its success, River’s Edge employed O’Neill and Associates to conduct an extensive public relations campaign on its behalf. This campaign included cultivating community support, developing several compelling story lines about the reclamation of the River’s Edge site, the benefits of its location, and the originality and appeal of its unique living and working spaces and organizing the development’s groundbreaking event, park opening and other milestone occasions. As a result, River’s Edge enjoyed media coverage in the Boston Herald, Boston Globe, Boston Globe North, Malden Observer, High-Profile Monthly and Banker and Tradesman, as well as in television features on New England Cable News and Chronicle on Boston’s WCVB Channel 5. By establishing a positive image for the development, O’Neill and Associates was able to position River’s Edge as an important community asset; consequently, the site experienced an increased flow of prospective tenants, exceeded its rental expectations and received highly favorable coverage in the real estate press.Read More