O’Neill and Associates Adds Erika Soto Lamb to Growing PR Practice

Boston (September 5, 2006) – O’Neill and Associates, Boston’s leading government and public relations firm, announced today that Erika Soto Lamb has joined the firm as associate director. “Erika’s background in media relations and public affairs fits perfectly with the needs of our clients,” said Chief Executive Officer Thomas P. O’Neill III. “We are extremely excited to have her on the team.”

Before joining O’Neill and Associates, Soto Lamb was Manager of Media Relations for Fidelity Investments, the largest mutual fund company in the country. While there, she oversaw a local market campaign to promote an advertising and philanthropic partnership with Sir Paul McCartney which resulted in coverage on more than 150 broadcast stations across the country. In addition, Soto Lamb garnered nationwide attention for Fidelity’s leadership in the retirement healthcare market.

Soto Lamb’s previous positions include serving as a Regional Press Secretary for the Kerry Edwards 2004/Democratic National Committee where she managed regional media relations and cultivated relationships with reporters at targeted outlets in over 25 states. Soto Lamb also pitched front-page stories that included pro-active campaign messages. Prior to her work with the DNC, Soto Lamb was a press aide for the 2004 Democratic National Convention, where she developed talking points for senior convention officials and oversaw media outreach for community events which resulted in positive news coverage of the convention.

Ms. Soto Lamb cut her teeth in political communications in California as the deputy for public affairs and communications for State Controller Steve Westly. In this capacity, she served as lead speechwriter and worked closely with the communications and policy staff to develop a consistent message during political turmoil, most notably during the historic California recall in 2003. Ms. Soto Lamb also served as a press secretary for Governor Arnold Schwarzenegger's Yes on 57 & 58 campaign where she promoted a bipartisan initiative to balance the budget while working with consultants from both the Republican and Democratic parties to develop campaign messages and strategies resulting in an overwhelming victory.

A graduate of Stanford University with a Bachelor of the Arts in Political Science, Soto Lamb now resides in Cambridge, Mass.

O’Neill and Associates is led by former Lt. Governor Thomas P. O’Neill III. The agency employs senior level professionals to help clients define the right messages and get those messages to target audiences, including government officials, the media, community leaders and consumers. O’Neill and Associates serves clients in diverse industries, including financial services, transportation, health care, education, and real estate.

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