Media Relations

From large nonprofit organizations to major research universities, the professionals at O’Neill and Associates possess the experience and expertise to create, implement and maintain media relations campaigns. We will work with you to develop a systematic process for dealing with members of the media so that your organization’s message and goals are clearly and effectively conveyed.

Our media relations services include pitching stories and columns, ghostwriting and placing op-ed pieces and bylined articles, drafting and distributing news releases and press kits and serving as the around-the-clock spokespeople for our clients.

Case Studies:

Baystate Financial Services 

O’Neill and Associates was retained in 2010 by Baystate Financial Services, one of New England’s oldest and largest privately-owned financial institutions, to elevate the overall profile and successes of the firm and solidify Baystate Financial and Baystate Wealth Management as centers of thought leadership in the financial services sector. O’Neill and Associates launched a multifaceted public relations campaign, which involved crafting messaging, developing a comprehensive media relations campaign and implementing an internal communications strategy. O’Neill and Associates also identified events and speaking opportunities for senior leadership and worked to expand the company’s philanthropic arm, Baystate Charitable Foundation, by developing a more long-term and strategic approach to its operation. As a result of the efforts of O’Neill and Associates, the profile of the company and its management has been elevated and a number of successes for Baystate have been achieved, including awards such as the Boston Business Journal’s Most Admired CEO and the Boston Business Journal’s Best Places to Work. Baystate has been featured in a number of local, regional and national media outlets, such as Boston Globe, Boston Business Journal, Boston Herald, National Journal, NECN, Fox 25, Financial Advisor Magazine, Financial Magazine, MetroWest Daily News, Worcester Telegram and Gazette, Worcester Business Journal, Providence Business News, Maine Ahead, Wakefield Observer, DailyFinance.com, and a variety of AOL Patch online outlets.

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Contact O'Neill and Associates to learn more about our public relations expertise.


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Boston Media Relations - Pitch Stories to Press - Media Strategy for Companies - Press Releases
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O'Neill media relations services include pitching stories and columns, ghost-writing and placing op-ed pieces and by-lined articles, drafting and distributing news releases and around-the-clock spokesperson.