O’Neill and Associates equips clients with the tools necessary to communicate effectively. Our strategic approach begins with providing an overview of all types of media inquiries, as well as the differences between print, radio, television and online media outlets. We also focus on improving on-camera presence; breathing and articulation techniques; fine-tuning posture and hand gestures; and polishing overall delivery to make a live or taped interview feel and look as natural as possible.
MassDevelopment, an economic engine for the commonwealth of Massachusetts supporting major real estate developments, hired O’Neill and Associates to raise its profile in the business, trade, electronic and general media. Services included message development to equip their officials with messages that were easily accessible to both expert and general audiences; media training to help them increase their comfort and confidence interacting with the press by providing an understanding of the needs, language and expectations of the media; and media outreach including desk-side briefings, op-ed placement and direct pitching to print and broadcast outlets.Read More
O’Neill and Associates provided an integrated communications and public affairs campaign designed to build the corporate image of Natixis in Boston and New England among industry peers, media, business and political communities and the general public, enhance the public profile of Natixis executives within the Boston business community and establish key Natixis executives as thought and community leaders within Greater Boston.
The communications campaign included the facilitation of a messaging workshop to inform overall campaign strategy and direct proactive media outreach and deskside briefings with reporters. In addition, O’Neill and Associates created and successfully placed op-ed pieces and bylined articles authored by Natixis executives on topics such as regional economic development and corporate governance. The O’Neill and Associates team also created and continues to oversee a Natixis-sponsored breakfast series of panel discussions on important economic development and public policy topics.
After helping this Philadelphia bank win 281 New England bank branches via the largest divestiture in U.S. banking history, O’Neill and Associates executed a successful campaign to create a positive identity for the bank with New England community groups, non-profit agencies, elected officials, corporate leaders and the public.Read More