Message Development

O’Neill and Associates’ message development workshops help our clients define the messages that most succinctly and strategically support their goals. These services begin with research of the client’s organization, its industry and its competitors. O’Neill and Associates reviews previous quantitative research studies, press coverage, and trends affecting the client’s marketplace. Our professionals lead members of the client’s leadership team through a series of exercises to help identify strengths and address weaknesses in the client’s organizational story. The results of this session are shaped into messages for use in communication to clients, potential customers, vendors and internal audiences.

Case Studies:

ISO-New England 

O’Neill and Associates provided a comprehensive media relations and community outreach campaign to bring ISO-NE’s urgent message of energy efficiency to the audiences it sought. O’Neill and Associates developed and implemented the “Take Charge New England” campaign, which included strategic planning to assess targeted audiences and how to reach them and the development of the campaign theme, messages, slogan, graphic identity and website. O’Neill and Associates also cultivated strategic partnerships. These included relationships with key business leaders such as the Associated Industries of Massachusetts (AIM), the Greater Boston Chamber of Commerce, and the Connecticut Business & Industry Association (CBIA); important nonprofit partners, including the Northeast Energy Efficiency Partnership and the Conversation Law Foundation; policymakers and public officials, including the Attorney General of Connecticut Richard Blumenthal, the Massachusetts Secretary of Economic Development Ranch Kimball, and Lieutenant Governor of Massachusetts Kerry Healey; and retail sponsors Lowe’s Home Improvement and Energy Star, the U.S. government program dedicated to energy efficiency. O’Neill and Associates coordinated simultaneous launch events in Massachusetts and Connecticut that included representation from ISO New England, business leaders, and elected officials and speaking opportunities throughout New England for ISO-NE leaders, including regional chambers of commerce. 

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