Positioning and Branding

O’Neill and Associates helps companies determine what sets them apart from their competitors as well as which positions in the marketplace present the greatest strategic potential. We then help companies develop and execute a tailored strategy that yields the best results.

Case Studies:

Santander (formerly Sovereign Bank) 

After helping this Philadelphia bank win 281 New England bank branches via the largest divestiture in U.S. banking history, O’Neill and Associates executed a successful campaign to create a positive identity for the bank with New England community groups, non-profit agencies, elected officials, corporate leaders and the public.

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Tufts Medical Center 

Tufts Medical Center, a world-class academic facility and a principal teaching hospital for Tufts University School of Medicine in Boston, Massachusetts, hosted its 9th annual Working Wonders event on February 27, 2012 at the TD Garden. This year’s Working Wonders event was the first signature event for Tufts Medical Center’s new CEO Eric Beyer. It honored former Tufts Medical Center CEO Ellen Zane and Cam Neely, former Bruins player and founder of The Cam Neely Foundation for Cancer Care. Tufts Medical Center looked to O’Neill and Associates to elevate the profile of the event and increase awareness of it in order to drive attendance and build support. As a result of this comprehensive communications campaign, the Working Wonders Gala was an unparalleled success, with nearly a thousand people in attendance. O’Neill and Associates was also able to secure Tiffani Faison as the event’s celebrity chef and WCVB-TV sportscaster Mike Lynch as master of ceremonies for the night. The evening raised $1.1 million for Tufts Medical Center and the Floating Hospital for Children. Media placements included multiple features in the following media outlets: The Boston Globe, the Boston Herald, Boston.com, NESN, WCVB-TV Channel 5, and Wicked Local North Attleborough.

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Brand Positioning - O'Neill and Associates - Positioning Brand in Marketplace
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Positioning and Branding with O’Neill and Associates helps companies determine what sets them apart from their competitors as well as which positions in the marketplace present the greatest strategic potential. We then help companies develop and execute a tailored strategy that yields the best results.