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Office Supply Company
Challenge
After several generations of reputable operation, an office supply company found itself the target of an early morning raid by the Federal Bureau of Investigation as a suspect in a probe of white-collar fraud.
Solution
O'Neill and Associates was quickly engaged for crisis management services to handle the company's response to the investigation. Two O’Neill and Associates professionals immediately traveled to the company headquarters to manage the print and broadcast media who were on site as well as incoming media calls from across the state. Concurrently, and in concert with the company's legal counsel, a team of O’Neill and Associates professionals worked to develop a public relations and government outreach strategy. Our work included:
- Drafting and distributing a statement to key print and electronic media;
- Briefing local officials on the situation and identifying leaders willing to speak to the media on behalf of the company and its role in the community;
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- Fielding all media inquiries and handling the on-site media relations with local news reporters and photographers.
Results
O’Neill and Associates successfully managed the media and minimized the impact of the story. The company did not suffer any damage to their reputation or to their bottom line. In fact, the company's annual revenue grew by over 35% in the following year.
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