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Positioning and Branding
Message Development
Marketing Collateral
Media Relations
Crisis Communications
Group and Individual Training Sessions
In today’s crowded marketplace, O’Neill and Associates helps companies stand out by communicating their unique strengths to the audiences they care about most. Whether seeking to market a product or service to potential customers, influence industry opinion leaders, communicate with employees, or increase public awareness and grassroots support for an issue, O’Neill and Associates’ full range of public relations services help clients reach their goals. Our communications professionals provide customized public relations plans to address clients’ unique goals and then execute these campaigns to deliver our clients’ messages to their targets.
Positioning and Branding
O’Neill and Associates helps companies determine what sets them apart from their competitors as well as which positions in the marketplace present the greatest strategic potential. We then help companies develop or refine their brand to best express these differentiations.
Message Development
O’Neill and Associates conducts interactive workshops with clients to develop messages for particular campaigns and initiatives that most succinctly and strategically support their goals.
Marketing Collateral
Based on a client’s brand and messages, O’Neill and Associates creates the communications tools such as logos, print brochures, websites, direct mail, and other custom pieces necessary to reach key audiences.
Media Relations
O’Neill and Associates’ media relations services include pitching stories and columns, ghost-writing and placing op-ed pieces and by-lined articles, drafting and distributing news releases and press kits and serving as the around-the-clock spokesperson for our clients. Our reach extends to local, regional and national outlets.
Crisis Communications
O’Neill and Associates helps clients proactively prepare for crisis situations, and should the need arise, our experienced professionals are ready around the clock to provide emergency guidance.
Group and Individual Training Sessions
O'Neill and Associates provides senior executives with customized workshops and one-on-one coaching to help them enhance their public speaking abilities, improve their media interview skills and deliver stronger presentations.
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