Understanding the intricacies of working in communities with highly-involved constituents and active community groups, the core of every O’Neill and Associates community relations campaign is attention to the details. Our work begins with development of a campaign strategy including messages highlighting the benefits of a proposed project crafted to resonate with each key constituency. This strategy and messages are deployed with campaign-style tactics including strategically-designed materials such as fact sheets, mailings, presentations and project-specific websites. Successful grassroots campaigns are also comprised of town hall-style meetings to identify and address community concerns, door-to-door communication with neighbors and coalition building of supporters.
O’Neill and Associates’ community relations practice often works to impact permitting laws which regulate development in Massachusetts. We advocate with state and municipal authorities in order to advance our clients’ proposals, submissions and applications. Working with municipal redevelopment authorities, inspectional services departments and building and planning offices from across the region, O’Neill and Associates helps navigate the permitting processes for development—commercial, retail and residential—from ground-up to renovation work.
Boston Health Care for the Homeless Program (BHCHP) has provided and assured the highest quality of health care for homeless men, women and children in Boston since 1985. For many years, BHCHP operated a respite care facility for the homeless at 461 Walnut Avenue in Boston’s Jamaica Plain neighborhood, though their primary operations were eventually temporarily relocated. While planning to reopen the 461 Walnut Avenue location, BHCHP received strong opposition from abutters and many powerful members of the Jamaica Plain community. BHCHP retained O’Neill and Associates for community relations and public relations services. O’Neill and Associates built project support, conducted department outreach, implemented community meetings and secured elected officials’ letters of support. O’Neill and Associates also developed a print advertisement on behalf of BHCHP that displayed more than 400 signatures of local residents who supported the project. The BHCHP was featured in the media, secured the support of Major Menino, several city councilors and state elected officials, and successfully received a favorable vote by the Boston Redevelopment Authority Board giving the project the green light to move ahead.Read More