Sofia Novoa serves as an account coordinator within our communications practice. In this capacity, Ms. Novoa provides client support within the public relations team through media relations, messaging, and branding.
Ms. Novoa is an alumna of the O’Neill and Associates internship program, where she assisted the Public Relations team with the development of strategies for a variety of clients. During her time as an intern, she drafted and distributed press releases and media advisories, created media lists, and conducted research.
Prior to joining O’Neill and Associates, Ms. Novoa gained communications experience at Boston University’s PRLab, the longest-running student-run PR agency in the country, where she took on several roles while servicing different clients across several fields, including food and beverage, nonprofit, tech, and consumer. During her time there, she served as an account executive, an account supervisor, and most recently, she was the account director for five account teams and the social media director for PRLab.
Ms. Novoa was also a communications intern at the Food and Beverage Awards in London, where she conducted daily research on food and beverage marketing news, wrote articles, and drafted features on food and beverage marketing companies and agencies.
Ms. Novoa is a senior at Boston University and is expected to graduate this upcoming May with a Bachelor of Science in Communication and Public Relations and a concentration in Portuguese. Through her time at Boston University, formed a part of the Mexican Cultural Association, where she serves as the treasurer.