International Investment Firm

Challenge

A Boston-based international investment firm came under the scrutiny of the U.S Department of Justice for possible tax-law violations.  An article on page 3 in The Wall Street Journal written by one the paper’s most prominent reporters asserted the investment firm had ties to a Swiss Islamic fund under investigation for accepting money from Middle East terrorist organizations.  O’Neill and Associates was contacted by the investment firm for crisis communications support the afternoon before the Wall Street Journal appeared.

Solution

O’Neill and Associates provided strategic reputation management and litigation support to the investment firm’s principal and outside counsel.  O’Neill and Associates provided communication coaching so the principal would be well prepared to respond to inquiries from the media, its customers, and vendors.  Knowing the Wall Street Journal story would spawn further coverage, O’Neill and Associates proactively outreached to other significant media outlets. One day after being hired by O’Neill and Associates, the investment firm was featured on the front page of the Business Section of The Boston Globe.  Unlike the tendentious tone of the Wall Street Journal report, the succeeding coverage focused on the principal’s compelling life story, his business ethics, and the investment firm’s proactive response to the U.S. Department of Justice investigation.  Using similar strategies of open communication and transparency, O’Neill and Associates helped the investment firm reach out to its clients to prevent any disruption of trust or customer unrest.

Results

O’Neill and Associates helped the investment firm project its ethical approach to its business, its acknowledgement of the gravity of the issue, its spirit of cooperation with the United States government, and strongly deny the public accusations.

To date, because of O’Neill and Associates’ efforts, the investment firm has not been featured in any other news articles, and has not been the subject of public criticism. The investment firm has been able to operate without interruptions to its ongoing business and has retained its customers’ trust.

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