Solution

O’Neill and Associates commenced this effort with a strategic planning session with Tufts Medical Center development team to identify the key concepts and primary objectives for the Working Wonders event. The team secured key media coverage, ehich helped to build excitement for the event and spread the word about  the Center’s mission.. O’Neill and Associates utilized the following tactics to raise the profile of Working Wonders:

• Organized press announcement of sponsorship opportunities, event details and high-profile partnerships;
• Created unique photo opportunities with honorees to increase press coverage;
• Developed human interest story ideas to promote the event and Tufts Medical Center;
• Pitched high-profile interview opportunities for senior leadership, honorees and co-chairs with local TV and radio shows;
• Assisted with outreach to special honored guests and presenters;
• Proposed and executed pre-event activities to increase visibility of the event;
• Updated fact sheets and other marketing materials on the organization, event and honorees, to be distributed to media;
• Managed press and media inquiries before, during and after the event; and
• Placing photos post-event in the society sections of local newspapers and magazines.