Case Study: Murphy & King Associates Networking Challenge Gets Results
Local Boston-based law firm Murphy & King, P.C. has come up with a unique way to engage associate attorneys in developing their networking and business development skills. Called Raising the Bar 3.0, the networking challenge spanned five months and involved not only associate attorneys but also shareholders who served as advisors and mentors to each associate. The initiative also coincided with Murphy & King’s business development and marketing plan that involved creating new content for social media, new website videos and other programs.
Co – founder and shareholder Harold B. Murphy said that the initiative was a success. “The networking challenge, Raising the Bar 3.0, benefited not only the individual associates but also the entire firm. We gained new clients and new matters while helping to develop networking skills of our associates. It was a win-win for all of us.”
Raising the Bar 3.0 was set up as a business development initiative where each associate attorney was assigned a secret identity known only to the administrator of the initiative. Each networking and business development activity was assigned a point value and each week the points would be calculated and posted internally by the firm under the secret identities. At the end of the contest, Murphy & King had established 11 new matters, originated 5 new clients, developed 9 new videos, participated in 41 new one-on-one meetings, participated in 37 events and created 150 new contacts.
This is the third time that Murphy & King launched this type of business development initiative, starting with Raising the Bar in 2012, followed by Raising the Bar 2.0 in 2014 and the most recent Raising the Bar 3.0 in 2017.
The winners of “Raising the Bar 3.0” are: Amanda Rettig (1st), Aaron Rosenberg (2nd) and Andrea MacIver (3rd). They all received prizes for their accomplishments. What were the secrets to their success? Amanda, Aaron and Andrea share their experiences in this short video: http://www.murphyking.com/raising-the-bar-3-0/
For more than 35 years, Murphy & King has been “unraveling complexity” for its clients through prompt, practical and cost-effective solutions addressing the legal needs of individuals and businesses. From startup and incorporation, to maintaining day to day operations, to resolving internal and external disputes, Murphy & King attorneys are skilled at effectively and efficiently unraveling the inherent complexities of each client’s business to ensure that it can attain its maximum potential. The firm’s principal areas of practice are Business Litigation, Bankruptcy and Financial Restructuring, and Corporate and Real Estate Transactions.