ChopChop Family Launches Digital-Only Skillet to Inspire Young Adults to Cook

October 25, 2019

(Photo of Hana Nobel courtesy of ChopChop Family)

ChopChop Family has launched Skillet, a new digital magazine (@skillet_mag), that boils down cooking skills to  inspire young adults to cook real food.  Skillet demystifies cooking by making it accessible and fun  for young people in their late teens and 20 and 30 somethings. The digital magazine has simple, fun recipes that inspire readers to improve their nutrition and overall well-being. It also covers food-adjacent topics such as health and wellness, finance, mindfulness, hosting, physical activity, and sustainability. Skillet magazine is found on Instagram at @skillet_mag and on the website:

Skillet’s aim is to demystify cooking for young adults who are now managing their daily food choices for the first time.  We want to make cooking less intimidating and to help teach some basic cooking skills,” said Hana Nobel, Editor of Skillet.  “Skillet is a stepping stone to cooking and making people feel comfortable in the kitchen.”

Skillet offers information on basic food skills and also includes easy, healthy recipes for both the novice cook and experienced cook alike. The digital publication also helps educate younger people on the basic vocabulary of cooking to help them overcome any intimidation they might feel as they are learning to cook. You can learn more about these issues and the creation of Skillet in an OA on Air podcast interview with Hana Nobel.

Skillet is part of the award-winning ChopChop: The Fun Cooking Magazine for Families, one of three publications published by ChopChop Family. ChopChop: The Fun Cooking Magazine for Families offers young children and families inspirational recipes in a format that promotes common-sense skill-building along with STEM concepts.

ChopChop Family Founder and President Sally Sampson says that Skillet is a natural extension of the nonprofit organization’s array of publications.  “We had been thinking for a long time about how to reach this new audience of 20 to 30 year-olds to give them information on how to cook simple and healthy meals. We knew that we would have to meet them where they are and that is on Instagram and social media. That is how Skillet magazine was born,” said Sampson.

Skillet magazine was officially launched on October 17th at a pop-up store at historic Faneuil Hall Marketplace and featured an exhibition of photographs from ChopChop Magazine photographer Carl Tremblay, an “edible alphabet” display from A to Z of favorite things. It also had cooking demonstrations and ChopChop Family-branded items for sale including aprons, reusable shopping bags, and magazines, with proceeds benefiting the ChopChop Family mission.  Sponsors of the pop-up included Spindrift, Bob’s Red Mill, Made In Cookware, OXO, Cabot Creamery, Frontier Co-op, Welcome Industries, Unique Pretzels, GIR, One Mighty Mill and Pacific Chicken Broth. The ChopChop Family pop-up store was open from October 17th through the 20th.

About ChopChop Family

ChopChop Family is a nonprofit dedicated to providing tools for building essential life skills through the lens of food and cooking. ChopChop Family includes a diverse and inclusive collection of products for children, parents, and older adults. In addition to our award-winning magazines and cookbooks, the ChopChop Family brand includes digital content, cooking curricula, and hands-on cooking classes.




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