Prime Motor Group recently announced a new ‘Prime Flip’ automobile monthly membership service – a first-of-its-kind program in the New England market that provides on-demand access to premium vehicles.

Using the Prime Flip App—available for both Android and iOS—this new monthly membership service allows customers to exchange vehicles whenever they’d like with a simple tap, as many times as they choose. Prime Flip offers a vehicle for every occasion. Members can drive a Mercedes convertible for their trip to the Cape and then swap out that vehicle for a Ford pickup to complete a weekend project. With Prime Flip, new vehicles are delivered right to the customer anywhere within a 25-mile radius of Westwood, MA.

Prime Flip is an innovative service offered by family-operated Prime Motor Group, as the company continues to embrace new ways to further enhance the customer experience.

“Driving a premium or luxury vehicle is a great experience that can now be enjoyed in an entirely different way as a unique alternative to buying, leasing or renting,” said David Rosenberg, President and CEO of Prime Motor Group. “We think Prime Flip will redefine the automobile experience for our New England customers. It’s like having a multi-vehicle garage at the push of a button.”

Prime Flip allows members to have access to a variety of vehicles from top automakers like Mercedes-Benz, Porsche, Audi, Acura, Ford, Toyota, Chrysler, and Chevrolet.

The new Prime Flip service also comes with a personal concierge who will monitor a customers’ preferences and match them with the perfect vehicle. The Prime Flip concierge will also deliver, clean, and fuel up each vehicle to allow for a seamless transition.

Other benefits include all maintenance, insurance, excise tax, and vehicle registration costs as part of the membership. All vehicles are delivered by Prime Motor Group with a full tank of gas and picked up once a member chooses another model to drive. Memberships cost a one-time joining fee of $500 and then $1,995 per month plus tax. The service will only be available to 50 customers, so membership is limited.  For more information, please visit www.primeflip.com