RCN Boston and Beasley Media Group’s Hot 96.9 Team Up with Project Bread to Provide Meals to Help Needy Families in Boston
RCN Boston and Beasley Media Group’s Hot 96.9 Team Up with Project Bread to Provide Meals to Help Needy Families in Boston
RCN Boston announced today it has joined forces with Beasley Media Group’s WBQT-FM/Hot 96.9 to work with Project Bread, a Boston-based nonprofit that helps provide meals and support to families in need. RCN Boston and the radio station are providing advertising support with pro bono radio spots plus digital marketing and social media postings to boost awareness of Project Bread’s vital programs to combat hunger among children, especially during the pandemic.
“RCN cares about our communities we serve especially during the coronavirus pandemic, and nothing is more important than combating hunger among children,” said Jeff Carlson, Senior Vice President and General Manager of RCN Boston. “We hope that our partnership with Project Bread will help provide nourishing breakfasts for children in need so that they can be prepared to start their school day.”
“Our partnership with RCN and Project Bread will raise awareness around the growing issue of food insecurity, especially as it affects children who are going hungry because they cannot access their school breakfasts,” said Beasley Media Group Vice President and Market Manager Mary Menna. “With the power of radio and our other marketing platforms, we look forward to increasing donations to Project Bread to help support all of the amazing work they do to help our communities.
Sixty-one percent of students in Massachusetts who rely on eating their breakfast at school are not receiving it as many students are not attending school in person as a result of the ongoing coronavirus pandemic. RCN is working with Beasley Media’s WBQT/Hot 96.9 to raise awareness about Project Bread’s mission to help feed children in Massachusetts, making sure that all students in need of school breakfasts are getting the nourishment necessary to achieve their best each day.
A donation to Project Bread will not only ensure that students have access to this critical program, it will also help end hunger in Massachusetts. For more information, please visit www.hot969boston.com/project-bread.
About RCN Boston:
RCN in Boston serves the communities of Allston, Arlington, Boston, Brighton, Brookline, Burlington, Charlestown, Dedham, Dorchester, Everett, Framingham, Hyde Park, Lexington, Milton, Natick, Needham, Newton, Peabody, Revere, Roslindale, Somerville, Stoneham, Wakefield, Waltham, Watertown, West Roxbury and Woburn.
About RCN:
RCN Telecom Services, LLC (www.rcn.com and www.rcn.com/business) provides industry-leading high-speed internet, digital TV and phone services for residential, small/medium and Enterprise business customers. As a six-time recognized provider, RCN has been acknowledged in multiple residential and business categories in PCMag’s Readers’ Choice Awards in the years 2013, 2015, 2016, 2017, 2019 and 2020. RCN is YouTube HD Verified, earning the company the highest-ranking that Google offers. RCN is also a Netflix Open Connect partner, placing in the Top rankings on the Netflix USA ISP Speed Index in the markets RCN serves. RCN’s affordably priced advanced digital services are delivered through its proprietary, state-of-the-art fiber-rich network and supported by 100% U.S.-based customer service. RCN’s primary service areas include Boston, Chicago, Lehigh Valley (PA), New York City, Philadelphia (Delaware County) and Washington, DC.
About Beasley Media Group:
Beasley Media Group (BMG), LLC, a subsidiary of Beasley Broadcast Group, Inc., is a multiplatform media company providing advertising and digital marketing solutions across the United States. BMG owns 64 radio properties located in large and medium markets across the country, as well as offers capabilities in audio technology, esports, podcasting, ecommerce and events. Beasley Media Group reaches more than 20 million consumers on a weekly basis. For more information, please visit www.bbgi.com.
