Red Kettle Season is Here!
Red Kettle Season is Here!
The Salvation Army Massachusetts Division will Keep the Bells Ringing this holiday season as they once again prepare to support to communities in need. The pandemic has brought a new set of challenges for The Salvation Army; however, that hasn’t stopped their mission to serve those in need including those who are struggling even more this year due to the COVID-19 pandemic.
This year the need is greater than ever for those served by The Salvation Army. With fewer Red Kettles in communities this holiday season due to the COVID-19 pandemic, The Salvation Army is projecting that donations to its iconic kettle will be down by more than 50% with needs for assistance up by 155% or more statewide. In 2019, The Salvation Army served 400,000 individuals and families. Already since March, they have served more than 13 million meals to those in need across the Commonwealth, serving every community and anyone who asks for help.
With new pandemic guidelines to follow to ensure their volunteers and communities stay safe, the Red Kettle Season may look different this holiday season, but the need is greater now more than ever.
Historically, Red Kettles have been set up outside of stores for people to make donations. The kettle and the ringing bell have become synonymous with the Holiday season for many people. However, due to the pandemic affecting retail store policies and the decreased in-person shopping, fewer kettles will be out this year. Where you do see a red kettle, volunteer bell ringers will be wearing proper face masks and disinfecting the red kettles after every donation. Additionally, to provide additional donation opportunities, The Salvation Army has established “virtual kettles” online for each community.
To kick off the holiday season, The Salvation Army Massachusetts Division has already hosted Holiday events including parades, Santa visits, and Thanksgiving turkey distributions in Boston, Chelsea, and at local VA Hospitals. And, due to the pandemic, this year’s Annual Luncheon has become a nighttime virtual event called “Keep the Bells Ringing.” Open for anyone to attend, the event is scheduled for Wednesday, December 9, 2020.
Every dollar donated to The Salvation Army goes to help feed, shelter, and provide other emergency supports to people during their greatest times of need. If you would like to help support The Salvation Army Massachusetts Division and the thousands of families in need this year, here are some ways you can get involved:
About The Salvation Army
The Salvation Army annually helps more than 23 million Americans overcome poverty, addiction and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at 7,600 centers of operation around the country. In the first-ever listing of “America’s Favorite Charities” by The Chronicle of Philanthropy, The Salvation Army ranked as the country’s largest privately funded, direct-service nonprofit. For more information, visit SalvationArmyMA.org. Follow us on Twitter @SalvationArmyMA and #DoingTheMostGood.