Total Wine & More Opens Its Newest Store in Everett, Partners with Project Bread for Opening Weekend
On Wednesday, May 11, Total Wine & More, the nation’s largest independently owned retailer of fine wine, spirit and beer, opened its second store in Massachusetts at 11 Mystic View Road in Everett. The Everett store, located in Gateway Center, is over 20,000 sq. ft. and offers more than 8,000 wines, 3,000 spirits, and 2,500 beers. The company opened its first Massachusetts store in Natick in November 2015.
To celebrate the Everett store’s grand opening, Total Wine & More has partnered with its first Greater Boston nonprofit organization, Project Bread. As part of the partnership, Project Bread will receive 10 percent of all wine sales from the store’s opening weekend. Over the past year, Total Wine & More has supported more than 8,000 charitable organizations nationally with in-kind and cash donations in excess of $6 million which helped those organizations raise over $40 million for their good works.
Total Wine & More will feature the area’s most comprehensive and unique shopping experience for consumers looking for the highest quality and best value in wines, spirits and beers – as well as a level of expertise and service unique to Total Wine & More.
“We are excited to expand our brand and become part of the community here in Everett,” said Kevin Peters, Total Wine & More’s CEO. “As a company, we pride ourselves on best serving our community with a vast selection and unrivaled customer service. We also know the importance of investing in the communities around us, which is why we are proud to partner with Project Bread to support those in need.”
The store supports over 50 new jobs, with 75 percent of the store’s positions being full-time. Store team members are the best trained in the business, taking 150 hours of classroom and practical training prior to beginning work. The also participate in ongoing training, including yearly company-sponsored trips to Napa and Sonoma Valleys in California and to vineyards in Spain and France every other year.
The Everett store also features a climate-controlled wine cellar for high-end wines and rare selections plus a walk-in humidor for fine cigars. Additionally, the Everett store has a high tech “wine education center” classroom that is fully equipped with A/V capabilities, Wi-Fi and advanced technologies that allows the store team to offer in-store wine, beer and spirits classes as well as community meetings and special events. Total Wine & More uses the classroom to host “virtual tastings” that, through the use of technology, allow the world’s finest winemakers, distillers and brewers to interactively educate customers and conduct tastings – live from their wineries, distilleries and breweries – with customers in Total Wine classrooms in Everett and around the country. Over the past year, Total Wine & More has hosted winemakers Chuck Wagner of Caymus and France’s Michel Chapoutier live from their cellars as well as Crystal Head Vodka’s Dan Aykroyd and the chief brewmasters from Stone Brewing.
About Total Wine & More
Total Wine & More is America’s largest America’s largest independent retailer of fine wine, beer and spirits with 150 stores in 18 states by year’s end. A four-time national retailer of the year award winner, the company’s vast selection of products, combined with low everyday prices and expertly trained wine associates, provides a unique shopping experience for the customer. Since opening its first store in 1991, Total Wine & More has been committed to being the premier wine, beer and spirits retailer in every community that it serves. For more information about Total Wine & More please visit http://www.totalwine.com.