WriteBoston Students Visit O’Neill and Associates

February 20, 2019

O’Neill and Associates had the privilege of spending the day with students from WriteBoston, a nonprofit literacy organization that serves students, schools, districts, and educational organizations across Massachusetts. Five students participated in a “Shadow Day” at our Boston office, where they learned about the business of public affairs. After a brief overview on the industry, the students got hands-on experience working on a variety of activities alongside our team of professionals.

Students chose topics from a selection of past real-world client activities using press releases to draft corresponding blog posts and social media content in a mock replay of the client engagement. A special highlight of the day was a tour of Studio 1OA, the in-house podcast studio of O’Neill and Associates. Students pitched podcast story ideas to the OA on Air team and even had the chance to record their very own segment.

WriteBoston provides training and coaching for educators, along with writing opportunities for students. The organization works alongside teachers, literacy coaches, principals, district leaders, and youth development professionals to meet literacy needs of students. Since 2002, WriteBoston has partner ed with more than 30 middle and high schools, school districts, and nonprofits, strengthening the skills of over 15,000 teachers and students. As part of the WriteBoston program, students contribute to Teens in Print, a citywide youth newspaper written by and for teens.

The WriteBoston “Shadow Day” at O’Neill and Associates was led by Vice Chairman Cosmo Macero who was joined by Senior Vice President Ann Murphy, Vice President Suzanne Morse, Vice President Laura Wareck, Senior Director Cayenne Isaksen, Account Executive Marissa Sullivan, Account Executive Brook O’Meara-Sayen, and Account Coordinator Ashley Lokken.

It was a pleasure to host these talented and driven WriteBoston students. O’Neill and Associates is proud to support the mission of WriteBoston.


Share This